NISSAN | GT ACADEMY

Director Zach Guerra | DP Michael Svitak | Producer Brendan Kiernan
Production HēLō

Production Designer
LOS ANGELES, CA
(partial set builds + practical loation augmentation)

To generate buzz for the new GT Academy season and the 370z Nismo, we organized a stunt in Downtown Los Angeles and amplified it on social media. Harnessing the element of surprise, we assembled a group of unsuspecting test drive participants via a focus group, oblivious to the twist awaiting them. Their ordinary drive swiftly morphed into an electrifying street race, flawlessly blending the realms of virtual and reality.

Using the artistry of 3D Projection and weaving a captivating narrative, we crafted a brief yet unforgettable stunt piece that left our unsuspecting drivers bewildered and enthralled.