ANTIdiaRy | RIHANNA + SAMSUNG (Narrative Short Form Film)

Director Yoann Lemoine | DP Jeff Cronenweth | Producer Julian Lemaitre
Production Iconoclast (Anonymous Content) | Agency 72andSunny + Edelman

Supervising Art Director
SONY PICTURES STAGES - LOS ANGELES, CA
(multiple set builds on multiple stages)

Eight beautiful, engaging, and at times unnerving, short form segments for Rihanna and Samsung. The #ANTIdiaRy campaign consists of a series of films traversing eight different ‘rooms’, representing a surreal and metaphorical journey of the pop superstar’s career in advance of her much-anticipated new album, ANTI.  A unique vision for the eight rooms on this journey encompasses the worlds of art, music and fashion;from her humble childhood in Barbados through the pressures of fame to becoming a global megastar, we follow Rihanna's path through life so far.